Strat Americas is a consultancy that helps retained clients with strategy, partnerships, deals, and alliances. We work with retained clients across sectors like digital entertainment, digital music, enterprise software, VR, and Artificial Intelligence.

Why Us?
Why Us?
Trusted Experience
Extensive, senior level digital music and entertainment industry background spanning both US and Latin American Markets.
Artist Relationships
Extensive, wide ranging artist relationships, extremely strong in Latin America. We have worked with some of the world’s biggest music artists.
Deep Connections
Extensive network of senior media and technology industry relationships including CEOs, North and South America.
We’re in the media frequently, speaking and participating in events, and have a terrific “deal flow” of clients and opportunities to partner.
AI Experience
Client experience with Microsoft for Artificial Intelligence.
Los Angeles
Strat Americas is located in LA, the heart of the entertainment industry.
The Team
The Team
Seth Schachner
Managing Director - Los Angeles

Seth Schachner is Managing Director of Strat Americas, a Los Angeles-based consultancy that provides strategic guidance and helps clients with media and technology partnerships.

Strat Americas has worked with clients in digital & social music, live streaming, beauty subscriptions, AI and enterprise software. Recent clients include Microsoft, IPSY, live streaming platform Dreamstage, a new label venture with Stevie Wonder, and social music community Smule.

Seth is an experienced business development executive who spent eleven years with Sony Music, where he held senior digital leadership roles in Latin America and for Sony’s Jive Records label in North America. At Sony Music Latin America, Seth created multi-million selling mobile handset partnerships for the artists Shakira and Ricky Martin.

Previously, Schachner held business development roles with Microsoft, Liberty Media, Viacom, and Universal Music. Seth was AOL’s first music business development executive in AOL’s early days.

A two-time graduate of Columbia University, Seth also served as Chairman of Florida’s Film & Entertainment Advisory Council, which helped guide the state of Florida on state film and entertainment growth strategies.

Seth’s articles have appeared in Venture Beat and The Guardian, recent television appearances include NBC, CNN, Fox Business, and CGTN America on the rise of TikTok.

Peter Berkowitz
Strategic Music & Live Entertainment Partner – New York

Peter Berkowitz is a music partner and key member of the Strat Americas team. He brings extensive experience, depth and connectivity in both music and entertainment to our team, particularly in the live event, television and digital media fields, in which he has held numerous senior roles. At Strat Americas, Peter and Seth have led digital content and television partnerships with major stars in international markets, including Sir Paul McCartney, Bon Jovi, Billy Joel, Simon and Garfunkel.

As President of Golden Road Entertainment, Peter has negotiated numerous artist deals, including high-profile partnerships with Katy Perry, Jordin Sparks, The Band Perry, and Honor Society. He also has structured content partnerships with Sony Music, Madison Square Garden, and Live Nation. In addition to television experience, Peter has produced over one hundred concerts, served as product manager on several Gold and Platinum CDs and worked with Sony Music’s catalog division, Legacy Recordings, to develop and execute its digital strategy.

Peter Frank
Senior Consulting Partner – Los Angeles

Peter is a strategic finance and operation executive with a background in entertainment and media, e-commerce, and technology investments. Peter has worked with us on client assignments in Strategy and  Organizational Change, with a major Fortune 500 Consumer Products client.

Peter’s background includes senior roles at Fox, Gramercy Pictures, Acacia Research, and Ernst & Young. Peter is a graduate of the University of Southern California’s Marshall School of Business.

Lisa Tiver
Senior Consulting Partner - San Francisco

Lisa is a highly experienced digital, music, and technology executive, with extensive knowledge and skills in music licensing & publishing and international markets. Lisa has helped us with social video licensing and business initiatives. Lisa’s background includes leading global licensing for Samsung Music Hub, the first all-inclusive mobile music service for Samsung smartphones and devices.

Lisa started her career in Sydney, Australia as an Intellectual Property and Trade attorney; clients included Telstra, Australia’s largest telecommunications service and the Australian Formula One Grand Prix Board. She then moved in house as the Head of Business Affairs for Formula One Motor Racing, London and from there to ESPN International, Singapore. Since moving to the US, Lisa has worked in business affairs and development roles for media and technology companies ranging from startups to corporates licensing digital rights for music, video, television and VR. She has broad global and regional media experience strategizing business expansion, negotiating agreements and a deep understanding of Copyright Law. Lisa holds a JD of Law from the University of Adelaide in Australia.

Adam Zelinka
Senior Consulting & Marketing Partner, South Florida

Adam Zelinka brings a deep background in Digital Marketing and Music to Strat Americas. Most recently Senior Vice President, Consumer Sales and Digital Marketing at Universal Music Group, Adam is an industry veteran in entertainment content, digital marketing and social media, eCommerce, business development and product development.  Adam started in the studio at GRP Records before becoming a founding team member of N2K/Music Boulevard, one of the US’s first online music retailers. He then moved to Jive Records, creating and managing digital strategy. Adam’s entrepreneurial spirit continues as founder of Fanatical Marketing. Consulting experience includes Sony Music Entertainment, Venrock Capital, Trans World Entertainment, Ford Models, ARTISTdirect, and eMusic.

Ethan Abrams
Business Development Manager & Research Consultant

Ethan Abrams is a young business professional who brings a deep background in sports, media, and entertainment to the Strat Americas team. Ethan has expertise in research, strategy, and partnerships and his work with the Los Angeles Angels and Wasserman Media Agency bring new insights and exposure to Strat Americas. Ethan holds a Master degree from Duke’s Fuqua School of Business and a Bachelor degree from Columbia University, where he also pitched throughout his college career.

Cathy Bayer
Administration - Miami
Advisors & Friends
Advisors & Friends
Mike Beller
Strategic Media Advisor - Charlottesville, VA

Michael Beller is an accomplished digital executive and a trusted friend of the Strat Americas team. Mike’s background includes senior Marketing roles at Source Interlink Media (Motor Trend, Automobile, Hot Rod, Surfer, Motorcyclist, Geek), as well as at NBC, AOL, IAC, CitySearch, and BrightRoll. Mike is a colleague of Seth’s from the early days of America Online. He has a BA from the University of Virginia. An award-winning innovator in digital media and technology for over two decades, Beller has forged marketing and branded
entertainment partnerships with Fortune 500 companies including NBC, T-Mobile, Jaguar, McDonalds, and Toyota.

Bill Campbell
Strategic Media Advisor – Barefoot LLC – New York

A  veteran digital  executive  with  twenty-five  years  of  experience,  Bill  Campbell is the  Founder  of  Barefoot  Media,  a consulting  firm  focused  on  assisting  start ups with  funding,  digital  strategy,  business  and  financial  modeling,  and negotiations.  Barefoot’s  clients  extend  across  a  wide range  of  verticals including, digital  music,  streaming  video,    media,  beauty  and  fragrance, packaged  goods, clean  energy,  film  and  TV.Prior  to  founding  Barefoot  Media, Bill  was  Senior Vice  President,  Global Digital Business,  Universal  Music  Group as  well  as  Senior Vice  President,  US  Digital  Business  Development  at  Sony Music  Entertainment.  His  responsibilities  included  content  licensing,  channel development,  and  strategic  partnerships  for  the  distribution  of  the  labels’ content,  including subscription  services,  a  la  carte  downloads,  mobile  apps, streaming  audio  and video  services,  live  audio  products,  D2C  and  cloud-based music  services  across a  variety  of  content  delivery  platforms.    Bill’s responsibilities  also    include negotiating  and  structuring  key  business  terms, creating  financial  models, growing  existing  partners’  revenue,  evaluating  and recommending  investment opportunities,  and  exploring  new  technologies.  Mr.  Campbell  holds  a  JD  from Seton  Hall  University  School  of  Law  and  a  BA  in History  from  the  University of  Richmond.

Rafael Garcia
Strategic Media Advisor – Miami

Rafael Garcia is a senior media executive and consultant with experience in Digital Media Strategy, Marketing, Video Production, Social Media and Branded Content.  Rafael has held executive positions at Cisneros Group, where he led digital distribution efforts with global players like Hulu, Netflix, YouTube, and Diario El Universal.  Rafael has also worked at AOL and VIX, the largest independent publisher in the Americas, where he led campaigns with brands
including Disney, P&G, L’Oreal, Samsung, General Mills, Toyota and McDonalds.

Rafael graduated as an Electrical Engineer from Universidad Metropolitana in Caracas, Venezuela. He has a Specialized Degree in Digital Media from Full Sail University in Orlando, Florida and graduated with honors from the Executive MBA program from University of Miami.

Jay Rosenzweig (Toronto)
Strategic Advisor - Toronto

Jay Rosenzweig is a trusted advisor to Strat Americas. He is the founding partner of Rosenzweig & Company and is an expert in designing and building world class executive teams. Jay consults to public and private companies including large global corporations; emerging growth to mid-sized businesses; professional services firms; and private equity and venture capital firms. Jay
earned three degrees at McGill University and completed Roger Fisher’s Negotiation Program at Harvard Law School. He serves as Director, Canada for the Chief Digital Officer Club & Summit.

Juan Saldivar von Wuthenau (Mexico City)
Strategic Advisor, Mexico, Latin America - SWS - Mexico City

Juan has more than 25 years’ experience in the entertainment, consulting, media, venture investment, human capital and eCommerce industries, where he is recognized for his strategic and management consulting expertise and for platforms he has developed for clients in Mexico, the United States and Germany. He currently runs SWS is a hands-on advisory firm specialized
in strategy.  Focused on the US Hispanic, Mexico and Latin American markets, SWS works in the Media, Marketing, Technology, eCommerce, Venture Capital, Talent Development and Content Development sectors.

Juan previously led Grupo Televisa´s online and mobile business lines, where he led a team of 240, Televisa’s strategy and business unit and all technical, commercial, marketing, content related, operations and corporate compliance within Grupo Televisa, the leading Hispanic media group in the World.

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